Sellers – How it works

At a glance

  • Apply & set up your shop → Vendor Dashboard ▸ Settings.
  • List products → Dashboard ▸ Products ▸ Add Product.
  • Ship orders → Dashboard ▸ Orders ▸ View ▸ Add tracking ▸ Mark completed.
  • Get paid → We release payouts on [payout schedule here] with [commission]% marketplace commission.
  • Tip: Keep stock levels updated. Orders only move to Completed when you confirm shipment.

Tip: Keep stock levels updated. Orders only move to Completed when you confirm shipment.

Who can sell & what you can list

We welcome sellers offering Greek & Cypriot products and related lifestyle items.

Allowed examples

  • Packaged foods, pantry, confectionery, non‑perishable drinks
  • Home & living, art, gifts, stationery
  • Fashion & accessories (new or handmade)
  • Books, music, cultural items
  • Vintage/used items where condition is clearly stated
  • Extra rules for food
  • You must display Best Before or Use By dates in the listing. If short‑dated, show it prominently in title/description.
  • Include allergy info, ingredients, origin, net weight, and storage instructions.
  • No expired products; best‑before is acceptable if stated.

Not allowed (examples)

  • Fresh meat/fish, unapproved chilled/frozen without appropriate packaging/licences
  • Counterfeit/branded fakes; unsafe or recalled goods
  • Tobacco, vapes, weapons, adult content, illegal items
  • Copyright‑infringing media/files
  • When in doubt, contact Support before listing.

Fees, commission & payouts

  • Marketplace commission: [enter % here] per order line (excl. taxes & shipping unless stated otherwise).
  • Payment processing fee: [processor fee details here] (deducted before payout).
  • Payout method: [Stripe Connect / bank transfer / PayPal].
  • Payout schedule: [e.g., every Friday for orders completed by Thursday 23:59].
  • Refunds/chargebacks: Refunded order lines reverse commission. Chargeback fees may be passed on if you are liable.
  • Make sure your Settings ▸ Payment details are correct; incomplete details delay payouts.

Getting started (first‑time setup)

  • Apply as a seller: Create an account and complete the vendor application.
  • Verification: Provide business name, address, returns address, and (if applicable) VAT number/EORI.
  • Open your Vendor Dashboard: Account menu ▸ Vendor Dashboard.
  • Store profile: Dashboard ▸ Settings ▸ Store
  • Store name, logo, banner, short bio, policies (shipping, returns).
  • Choose your store slug/URL.
  • Payments: Dashboard ▸ Settings ▸ Payment
  • Connect [Stripe/PayPal] or enter bank details for manual payouts.
  • Shipping: Dashboard ▸ Settings ▸ Shipping
  • Enable shipping; set base rates, per‑product handling, free‑shipping threshold.
  • Taxes (if applicable): Dashboard ▸ Settings ▸ Store/Taxes
  • Enter VAT number; choose if prices are entered incl. or excl. VAT; assign tax classes on products.
  • Vacation mode (optional): Dashboard ▸ Settings ▸ Vacation to pause new orders and show a message.

Listing your products (best practice)

  • Go to Dashboard ▸ Products ▸ Add Product.
  • Title
  • Clear and searchable. Example formula: Brand – Product – Key attribute – Size (e.g., Ion – Milk Chocolate with Almonds – 100g).
  • Description
  • Short description: the concise sell (what it is, who it’s for, 2–3 bullets).
  • Main description: full details, usage, care/storage, allergy info, maker story.
  • Images
  • At least 1200×1200 px, bright, in focus. Include front, back (ingredients), and close‑ups. No heavy watermarks.
  • Pricing & inventory
  • Regular price (and Sale price if applicable).
  • SKU (unique), stock quantity, backorders [allowed/not allowed per your policy].
  • Attributes & variations
  • Use our Global Attributes where possible:
  • Condition: New, Used – Like New, Used – Good, Handmade, Refurbished.
  • Item Type: e.g., Food & Drink, Home & Living, Fashion, Books, Collectibles, Art.
  • For size/flavour/etc., add product‑specific attributes and create variations.
  • Food‑specific (if listing food)
  • Add Best Before date (YYYY‑MM‑DD) in the short description and a photo of the date on packaging.
  • Include allergens in bold; add storage (e.g., Store in a cool, dry place / Keep refrigerated after opening).
  • Compliance
  • Only list items you can legally sell in the UK. Keep proof of authenticity and safety paperwork where relevant.

Shipping & packaging

  • Most sellers use vendor‑fulfilled shipping.
  • Set your rates: Dashboard ▸ Settings ▸ Shipping
  • Enable shipping.
  • Choose calculation method (flat rate, by country/region) and handling fees.
  • Define free‑shipping thresholds if you offer them.
  • Packaging
  • Use new, sturdy boxes. Protect glass/liquids. Add “This Way Up” where needed.
  • For fragile or temperature‑sensitive goods, use appropriate padding/insulation.
  • Dispatch standard
  • Ship within [X business days] of the order.
  • Always add tracking.
  • If your products are fulfilled by marketplace, ignore the above and follow your specific FBA‑style instructions.

Order flow (WooCommerce statuses)

  • New order: You get an email + it appears under Dashboard ▸ Orders.
  • Payment:
  • Pending payment: customer started checkout but hasn’t paid.
  • On hold: awaiting manual review or stock confirmation.
  • Processing: payment captured; you must ship.
  • Fulfil: Open the order ▸ add tracking (courier + number + URL) ▸ update notes.
  • Complete: Mark Completed after dispatch. Buyer is notified.
  • Refunds: Request partial/full refund from the order screen. Commission is adjusted accordingly.
  • Status glossary: Pending Payment, On Hold, Processing, Completed, Cancelled, Refunded, Failed.

Returns, cancellations & disputes

  • Returns window: [e.g., 14 days from delivery] unless the item is perishable/non‑returnable by law.
  • Buyers contact you via the Order messages or your Store contact.
  • Approve/decline with reasons; provide a UK returns address.
  • On agreed returns, process a refund promptly after safe receipt.
  • Disputes: If you can’t agree, escalate to Marketplace Support; we’ll review messages, photos, and tracking.

Taxes & invoices (UK‑focused)

  • You are responsible for your own VAT and record‑keeping.
  • If VAT‑registered, add your VAT number in Settings ▸ Store so it appears on invoices.
  • Set each product’s tax class correctly (standard/reduced/zero) per UK rules.
  • Prices should be entered [incl./excl.] VAT to match your accounting.

Performance standards (keep your account in good standing)

  • On‑time dispatch[e.g., 95%]
  • Valid tracking on all parcels
  • Message response within [e.g., 2 business days]
  • Order defect rate (late shipments, cancellations, poor packaging) below [e.g., 2%]
  • Be transparent about stock and dates (especially short‑dated food).